How To Market A Construction Company Online In South Africa
Wondering how to successfully market your construction company online? A construction company offers services offline but needs to go where potential customers spend most of their time. And, today most people spend a lot of time browsing the internet and social media So, it is mandatory to incorporate online marketing into your regular business operations. Having a stellar online presence maintains brand dominance and creates brand awareness in the eyes of customers and potential leads. Here are some proven tactics on How To Market A Construction Company Online In South Africa today.
Get A Mobile-Friendly Website
Having a website is essential for a construction company. Customers first check the company’s website before working with them. However, the site should be mobile-friendly since most people today are using mobile devices to access the internet.
Besides, Google relies on mobile versions to index and rank websites. Potential customers and Google love mobile-friendly websites, so your business should capitalize on that to generate organic traffic. You risk losing potential leads if your website fails to work or looks unprofessional on mobile devices.
When creating your website, use a responsive design, to enable your website to adjust according to the screen of someone’s device. A website with a responsive design looks great and works correctly, whether someone accesses it on a desktop computer, a smartphone, or a tablet.
Helpful Company Website
Having a website that loads well on all devices is not enough. The website needs to be helpful to visitors. A simple, attractive, and easy-to-browse site allows easy access to required information and within a short period. Potential clients research a company’s capabilities, accomplishments, and experience before requesting a proposal.
Some qualities of a helpful website include a visually appealing homepage, easy-to-navigate tabs, and a clear Contact Us section. Showcasing some projects you have handled gives visitors confidence about your company’s ability.
The company website should have pages focusing on marketing particular services you specialize in. Have the Homepage linking to the service pages. Finally, emphasize the company’s core areas on the homepage.
Up-to-date Informative Blog
Still on the company website, including an informative blog is a wonderful idea. The ideal blog offers customers valuable industry information to make them more knowledgeable. When creating blog topics putting yourself in the minds of potential customers is very important. This helps create posts that answer some questions customers might have.
Regular updates on the blog are essential for the company and customers. People look for information about potential service providers before embarking on a construction project.
So, your company blog with regular updates has the potential to become a go-to source of information in the South African construction industry. People can even share this content on their social media profiles.
An informative blog gives decision-makers to realize that your company is reliable and competent enough to handle their projects. Meanwhile, Google gives preferential treatment to websites that have updated and relevant content. Getting ROI from blogs requires calls to action that encourage contacting you or joining your email list.
Use Social Media Channels
After getting a highly responsive and informative website, construction companies should harness the power of social media in their online marketing campaigns. Consistent updates on social media build credibility and trust. People who follow your company channels are more likely to think about you first when they have an upcoming project.
With a host of social media platforms, it is very important to use one with more potential to reach your target audience. Consider hiring a dedicated social media manager for regular updates such as industry news, videos, blog posts, industry trends, and pictures of the latest projects on your channels.
With so many people on social media today, construction companies should also invest in social media marketing. Targeted Facebook ads perform well when you adjust the target market to match particular characterizes, locations, age, and interests.
Create Video Content
About one-third of people online spend time watching videos since they get about 1,200 percent more shares compared to images and text. So, construction companies that create compelling videos have great potential to build organic traffic. The construction industry relies heavily on visuals.
Showcasing some of your beautiful projects is likely to catch the attention of people who might become customers. The right videos are enough to convince potential customers to sign up.
Visitors are likely to spend about 80 percent more time on your page with video content. So, a creative solution to improving your ranking is to utilize video content. Some videos to help construction companies build brand personality and audience include time-lapse of a project or fun video of your team.
Have A Google My Business Listing
A great idea to promote a construction company is to claim a Google My Business (GMB) listing. People who are searching for a construction company in your area are likely to see your company in the search results. A local GMB listing includes details about local construction companies with a map.
Getting a GMB listing is an effort to make your construction company appear in local search results. When filling the GMB listing, select the right business category and include address, business name, operating hours, contact details, and other relevant information.
A short introduction explaining what your company offers will let visitors know whether you offer answers to their problems. Adding relevant keywords and nice-looking photos will make your listing stand out.
Display Reviews And Testimonials
Building customer trust is very important for all businesses. Reviews and testimonials give honest opinions about what people who have worked with your company think about their experience. Positive reviews from happy customers build trust in potential ones and act as social proof.
Construction companies need great reviews to build trust in your brand before a big project. Customers research construction companies they work with since construction projects involve a lot of money. So, they can’t work with just any construction company.
Lack of due diligence on the client’s part puts their investment at risk. Some ways to build customer trust include:
- Including reviews and testimonials on the company website
- Configuring reviews for Google campaigns
- Incentivizing customers to write reviews on major reviews site
- Encouraging customers to leave reviews on the Facebook page
- Showcasing customer testimonial videos
Send Email Newsletters
Another great potential to market construction companies online is through sending email newsletters. A good newsletter encourages multiple clicks and views with the potential to promote favorable conversions. This is because people who choose to join your email list are interested in receiving regular updates. So, email marketing guides leads to becoming clients.
Market segmentation is the key to email marketing success and requires sending each segment emails that match their interests and needs. The segments might be categorized by industry, location, or income.
Sending relevant emails is essential for good ROI since the construction market has various niches including office building construction, home construction, and industrial facility construction among others. The use of marketing software makes managing automating emails, managing email campaigns, and tracking results easy.
Use Paid Searches
Historically, success in the construction industry is linked to having a good reputation, interpersonal relationships, and creating brand awareness through interactions in the community. Today, an increase in completion from near and far requires a proactive solution to reach decision-makers.
Appearing on top in search engines will make the company attract the eyeballs of people with mega projects. A paid search from Google potentially attracts potential prospects that might be searching for construction companies.
Partner With Local Bloggers
Marketing a construction company is about building trust. No one will want to pay money to a company they can’t trust. Leveraging the trust of local influencers can build trust for your construction company online. You bank on the trust the blogger has built already to generate leads.
Find bloggers with an audience that read their posts and ask for sponsored posts. The blogger will write about your company and share the post on their social media platforms to their audience. So, when someone searches for construction companies in your area, the blog is likely to appear with information about your company.
Construction companies have to market their services to customers while doing quality work. Many people today are spending most of their time online. So, you have to direct your marketing effort where customers are. A good online strategy is required to ensure the effectiveness of your marketing campaigns amidst stiff competition from other players. Some time its best to hire a Digital Marketing Agency.