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Exhibit A = Lead Generation Ads Campaign
Phase I : Campaign Setup
Lead Generation Ads Campaign Setup service:
1. Keyword research
The first step is to identify which keyword phrases your prospects are searching in Google to research and shop for your products and services. We will conduct in-depth keyword research to identify the best possible Ads keyword opportunities.
2. Ad copy
is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the intent of the keywords we found in steps 1 and 2. We provide 4 Initial Ad copies and build from there. A number of campaigns depend on industry and keywords targeted. types of campaigns but not limited to:
Note: With the data found in the keyword research process is what will determine what type of googles ads campaign will be executed.
3. Landing page Creation
Step Three create and optimize the landing page for better click costs and conversions. A landing page is a page the prospect “lands” on after clicking your ads. A good landing page will convert more visitors into leads/sales.
4. Campaign setup and settings
The final step is to set up your campaign in Google Ads and Or Facebook Ads platforms and ensure the correct settings are in place. For example, we’ll ensure network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.
Phase II: Lead Generation Ads Campaign Ongoing Monthly Optimization
We will manage and optimize your Lead Generation Ads Campaign to maximize your return on investment (ROI).
Included in Ongoing Optimization
1. Bid optimization and budget management
We will edit your bids and budgets to maximize your return on investment. For example, we will raise bids to drive more traffic from profitable keywords, and lower bids to reduce traffic from unprofitable keywords.
3. Consulting to improve campaign performance
We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Goal is to continually improve your advertising ROI so you can profitably expand the campaign.
4. Campaign expansion
Once the campaign is profitable, then we will work to expand to drive even more leads and sales. Within Google Ads, we can expand to more keywords on the Search Network and more website placements on the Display Network. Note this might require more ad spend from the users.
5. Monthly reporting
We will provide a report that is auto generated to give you a quick overview of your ads on a monthly basis.
60% Back in Ad Spend – We plan to spend up to 60% of fees back in ad words to pay for Google Ads and or Facebook Ads. Monthly campagin spend inclued in report.
With the above other service features included in this agreement are:
Business Listings Features
5 Free Listing
Images 10 Per Listing
Invoiced Every Month
Collect Listing Reviews
Cancellation 30-day Notice
Approved Contractor Badge
Digital Signature Process
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