iTe Products began life in its new form in 2003. We originally intended for cement to be supplanted by newly developed products with the self-leveling compound LEVELiTe to be the champion product of a new kind of company. New directors brought additional expertise to the company – especially in polymers – and encouraged a major R&D effort focusing on innovative new products, and the improvement of existing ones – that would complement LeveliTe.
As we grew, we realized that cement would remain as one of the foundations of the company, and continue to be important. iTe Products charted a course to become a cement and cement-based products manufacturer.